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Dr. Yong Wang Headshot West Chester University media relations managers are happy to assist journalists with interview requests for this expert. Call 610-436-3383 or email HSchwarz@wcupa.edu

Dr. Yong Wang

Professor; Department Chairperson

College of Business and Public Management - Marketing

Bio

Dr.%20Yong%20J.%20Wang%20teaches%20marketing%20strategy,%20marketing%20analytics,%20and%20marketing%20research%20at%20undergraduate%20and%20graduate%20levels.%20His%20integrated%20market%20planning%20approach%20helps%20visionary%20enterprises%20advance%20technological%20capabilities,%20strengthen%20relationship%20ties,%20and%20achieve%20good%20return%20from%20market%20development%20and%20expansion.%20%3Cbr%3E%3Cbr%3EHe%20has%20published%20over%2060%20articles%20in%20journals%20such%20as%20%3Cem%3EInternational%20Journal%20of%20Production%20Economics,%20Industrial%20Management%20and%20Data%20Systems,%20Journal%20of%20Business%20and%20Industrial%20Marketing,%20Journal%20of%20Business-to-Business%20Marketing,%20Industrial%20Marketing%20Management,%20Journal%20of%20Business%20Research%3C/em%3E,%20and%20%3Cem%3EManagement%20Decisions%3C/em%3E.%20%3Cbr%3E%3Cbr%3EHe%20has%20also%20completed%20over%2030%20reports%20and%20feasibility%20studies%20for%20consulting%20agencies%20such%20as%20McKinsey,%20Roland%20Berger,%20PRTM,%20Thomson%20Reuters-Round%20Table,%20and%20AC%20Nielsen.%20Previously%20as%20a%20legal%20counsel,%20he%20represented%20companies%20such%20as%20Emerson%20Electric,%20Johnson%20&%20Johnson,%20Total%20Fina%20Elf,%20ConocoPhilips,%20Honeywell,%20and%20Ingersoll-Rand%20in%20business%20development%20and%20negotiations,%20and%20consulted%20with%20many%20others%20for%20market%20entry%20and%20exit.

Education

  • B.A./LL.B., International Business and Law, Qingdao University
  • LL.M., Trade Law, Amsterdam Law School, University of Amsterdam
  • Ph.D., Marketing and International Business, University of Texas-Pan American