Media Guide to WCU Faculty Experts
West Chester University media relations managers are happy to assist journalists with interview requests for this expert. Please call the Communications Office at 610-436-3383.
Tom Elmer
Adjunct Professor
College of Business and Public Management - Marketing
Bio
Tom Elmer is a pracademic - someone who has excelled both in the business world and teaching in the classroom. Prior to his academic career, Elmer spent 30 years in sales and marketing leadership, holding various positions in consulting, in the automotive parts aftermarket and even owning/selling a promotional products business. He leads a marketing-strategy-focused consulting practice called Marketing Muscle.
Elmer teaches MBA level Strategic Marketing, Entrepreneurial Selling and Communication and Service Marketing at two area universities and at his alma mater West Chester University (MBA '01) teaching Undergraduate Basic Marketing, Global Marketing, Digital Marketing Experience, Branding and Brand Management, and the Senior Capstone Class on Marketing Strategy and Planning.
Expertise
- Experiential Learning by Connecting Clients with His Classroom (over 85 businesses and counting)
- Digital Marketing
- Strategic Marketing
- Sales and Sales Management
Education
- MBA, West Chester University
- B.S., LaSalle University
Media
Fox 29, Fall 2018
Action News, Spring 2020
Several Daily Local News articles