Dr. Chun-Chen (Liz) Wang

Chun-Chen (Liz) Wang

Title: Professor
Location: 481 BPM Center
Email: CWang@wcupa.edu
Phone: 610-436-2259
Google Scholar: Dr. Chun-Chen (Liz) Wang Profile


Dr. Liz Wang is a Professor of the Department of Marketing at West Chester University. Dr. Wang earned her Ph.D. in Marketing at the University of Texas at Arlington. Her teaching interests are International Marketing, Consumer Behavior and Marketing Management. Dr. Wang's areas of research include Retailing Marketing, Internet Marketing, Online Marketing, and Marketing Education. She has published articles in journals such as Journal of Marketing, International Journal of Internet Marketing and Advertising, European Journal of information Systems, International Journal of Retail and Distribution Management, Journal of Retailing and Consumer Service, Journal of Business Ethics.


  • B.A., Fu Jen Catholic University, Taiwan
  • M.B.A., Baruch College
  • Ph.D., University of Texas at Arlington

Area of Expertise

  • Consumer Behavior 
  • International Marketing 
  • Internet Marketing 
  • Service-Learning Pedagogy 
  • Business Education 

Relevant Professional/Applied Experience

  • Advertising
  • Branding
  • Marketing
  • e-Commerce

Research Programs/Grants/Interests

  • CBPM Scholarship Support Award to fund a research project, “Understanding College Students’ Acceptance to the COVID-19 Prevention Behaviors” (February 2021, $2,000) 
  • WCU Summer Undergraduate Research Institute – Faculty Mentor (2021)

Recent Publications/Journals/Books

  • Wang, Liz C. and Lisa Calvano (forthcoming), “Class Size, Student Behaviors and Educational Outcomes”, Organization Management Journal
  • Wang, Liz C. and Lori R. Fuller (2020), invited article “The Role of Experiential Learning and Volunteer Motivation in Service-Learning Business Course in Higher Education”, Journal of Higher Education Theory and Practice, Volume 20(6), ISSN 2158-3595, pp.1-19 
  • Wang, Liz C. and Lisa Calvano (2018)," Understanding How Service-Learning Pedagogy Impacts Student Learning Objectives", Journal of Education for Business, Volume 93, Issue 5, Pages 204-212
  • Wang, Liz C., Julie Baker, Kirk Wakefield, and Robin Wakefield (2017), “Is background music effective on retail websites?” Journal of Promotion Management, Volume 23, Issue 1, pp. 1-23

Professional and Community Engagement

  • WCU Service-Learning Faculty Workgroup 
  • WCU Promotion and Tenure Workshop Committee
  • CVIM Marketing Committee (local non-profit organization; Community Volunteers In Medicine)
  • Sabbatical and Educational Leave Committee College (2019-2020)
  • AMA Marketing Faculty Advisor 

Classes Regularly Taught

  • MBA 606 Innovation and Market Strategy
  • MKT 250 Marketing Management 
  • MKT 380 International Marketing
  • MKT 330 Consumer Behavior  
  • MKT 360 Marketing Research 
  • MKT 440 Applied Marketing Project (Service-Learning Project

Faculty Directory

Back to top of page.