Academics
B.S. - Marketing
The Department of Marketing offers a B.S. in Marketing. The program, accredited by the AACSB, is designed to prepare students to pursue a variety of careers in the marketing profession. Students learn about marketing tools and processes and develop the necessary analytical, communication, and interpersonal skills necessary for a successful career.
Guidelines:Minor in Digital Marketing
This program will help students gain professional skills to prepare for future development and management of digital business technology and digital marketing channels. Students in this minor will learn concrete social media marketing, digital advertising, digital database management, digital programming and search engine marketing skills that can be applied in the fast-growing digital business sectors.
Guidelines:Minor in Sales and Client Management
The Sales and Client Management minor is designed to complement a variety of majors by equipping students with essential skills in business-to-business selling, relationship building, and negotiation that drive business success. The program focuses on professional selling techniques, customer relationship management, and sales management analytics, while also emphasizing ethical practices and sales leadership. By blending classes with practical, hands-on experiences—such as role-playing, business development projects, and internships—the Sales and Client Management minor prepares students to create tangible business results for both organizations and clients.
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