Welcome to Marketing@wcu

Do you have passion in creating powerful messages and making impact in the business world? Join marketing@WCU to prepare an exciting marketing career.

Marketing is Amazing

Marketing is the wellspring of business and social activities that lead to business growth and the improvement of consumers’ lives. At West Chester University, marketing students constantly advance personal skills to market products and services across industries, and get ready to make an impact in today’s fast-forwarding business world. The Department of Marketing has become a community hub for visionary, innovative, and entrepreneurial marketing leaders by taking an empathetic perspective of industry collaboration, and distinguishing our curriculum from others. We offer our students a variety of fields to step into, with concentrations in:

  • Digital marketing
  • Product development and innovation
  • Sales and account management
  • Sports and wellness marketing
  • Fashion marketing
  • Business analytics and consulting

Amazing is Happening

The Department of Marketing has gained academic prominence through its industry-focused courses and experiential learning programs taught by a dedicated faculty team. Student success is witnessed by a steady job placement of 95% or higher in the past 5 years. Amazing opportunities are constantly happening:

  • Internship programs and collaborative projects with leading companies
  • Leadership roles in student business ventures
  • Student business consulting experience locally and abroad
  • National competition teams and international delegations
  • Mentorship from Marketing Leadership Council executives
  • Opportunities from WCU’s Career Development Center and our partnership with over 1,000 employers

The prospect for visionary, innovative, and entrepreneurial marketing leaders has never been stronger. With a degree from marketing@WCU, you will be armed with the latest skills and emerging experience to succeed in your exciting marketing career.


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